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Peeling back the label
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Attracts approximately 150,000 visitors to the Niagara Region
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The majority are ages 35 to 55, college/university educated with an income greater than $100,000
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Point of origin for attendees: 20% from GTA, 29% from the USA, 42% from Hamilton/Halton/Niagara Regions, 6% from other parts of Ontario and 3% international
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Signature Events such as the Gala dinner attracts over 500 qualified, affluent guests
Niagara Icewine Discovery Pass
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A $30 passport style event in partnership with 30 participating wineries featuring special tours, tastings and winery events focusing on the rarest and most treasured of Ontario’s wines - Icewine.
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Attracts thousands of visitors to Niagara’s Wine Route during what was typically the slowest tourism season
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Highly visible and aggressively marketed because of it’s value to the consumer
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